Today we speak with Marcel Nahm, Senior Vice President of Marketing for the restaurant category at Focus Brands. Marcel is a marketing whizz who has worked with big household names like Schlotzsky's, Moe’s Southwest Grill, Mcalister’s Deli, and Auntie Anne’s. In today’s show, we ask him about his new role, discussing his career to date and the differences between the restaurant and specialty categories.

Overhauling a business takes a willingness to experiment and iterate, and it is so important to have a company culture that supports this approach, especially during a pandemic! Today’s guest is Julie Roehm, Chief Experience and Marketing Officer for Party City, and she joins us to talk about the transformation she and a brand new executive team implemented in this firm with the help of an agile turnaround plan and synchronized culture.

Today we sit with Brett Campbell, Vice President of Field Marketing for Tropical Smoothie Cafe, and dive into the nuances of field marking and how it’s aided his organization’s success. After hearing about Brett’s childhood as the son of a U.S Navy pilot, he tells us more about the Tropical Smoothie Brand and how it has been making waves in the fast-casual space.

Many multi-location brands end up prioritising operations over field marketing because they don’t have the expertise or human resources to do the actual outreach. This is a pain point that Field Day is solving and today we have its Founder and CEO, Alex Nocifera on the show to help us learn how.

Listening to your peers and understanding your business model from the ground-up is a key path to marketing success. This idea is shared by today’s guest, Andrew Rebhun, as we unpack his career and latest role as the Vice President Digital Officer for El Pollo Loco.

Search engine optimization (SEO) is fast becoming one of the most important tools for business. Today, we sit with industry expert Jason White to talk about his journey in SEO and discover best practices of local SEO for multi-location brands. Jason is currently the Director of SEO at PMG and has cultivated a deep knowledge of SEO practices over the past decade.

Whether it’s to watch the game, go out with buddies, have a family meal, or simply pound beer and eat chicken wings, Hooters is the top choice for many. But even before the pandemic struck, consumer needs were changing. In response, Hooters began building out a fast-casual version of itself called Hoots Wings with a limited menu and food delivery capabilities.

Yes, today’s show is about coffee and so much more. We sit with Mike McFall, co-founder, and CEO of Biggby Coffee and author of Grind.