Ep 27: Jason White, Director of SEO for PMG
Search engine optimization (SEO) is fast becoming one of the most important tools for business. Today, we sit with industry expert Jason White to talk about his journey in SEO and discover best practices of local SEO for multi-location brands. Jason is currently the Director of SEO at PMG and has cultivated a deep knowledge of SEO practices over the past decade. First, listeners will hear about Jason’s career path so far, as well as how PMG fits into the SEO landscape. We then ask Jason about the basics that multi-location brands should be covering, as he touches on landing pages, Google My Business, and more. As our conversation develops, we talk about the value Google brings to brick and mortar businesses and the challenges that come with proving ROI to clients. More on this, Jason describes what his client relationships are like, and how today’s CMOs are better equipped with SEO knowledge than ever before. Toward the end of the episode, we ask Jason to expand on reviews and reputation management. After finding out why ROI is so tough to prove in this costly area, Jason closes by telling listeners what most brands are missing from their local SEO. To find out what these are, be sure to tune in today!
Key Points From This Episode:
Introducing today’s guest, Jason White.
A fun fact about Jason that most people don’t know.
Jason talks about his career in SEO.
The basics that all multi-location brands should be covering.
The value Google brings to brick and mortar businesses.
How Jason reports value and ROI to clients.
Jason’s definition of longtail listings.
Hear about the best data companies, according to Jason.
Jason talks about Facebook and its versatility.
How Janson’s clients approach SEO.
Hear about reputation management and its relationship with SEO.
How Jason responds to reviews using content.
What most brands are missing from their local SEO.
Ways CMOs should prepare for a changing SEO landscape.
Tweetables:
“If there are networks that are important to you, you need to invest time into them.” — @Sonray [0:06:03]
“I place a high emphasis on personalization, and I feel like local landing pages are the gold ring for personalization.” — @Sonray [0:07:35]
“We outsourced our local landing pages and it drove a considerable amount of growth in the first year.” — @Sonray [0:08:38]
“Agility is our superpower, and the ability to adapt, be flexible and change is going to be continually important.” — @Sonray [0:38:16]