Ep 75: Mike Templeton is the Director of Digital Experience for Casey's
The world around us is constantly changing but there is one thing you can be sure will always stay the same: marketing fundamentals. Today’s guest, Mike Templeton is the director of Digital Experience for Casey’s, the third-largest convenience store chain and the fifth-largest pizza chain in the country! One of the core themes of this episode is the “phygital” experience (if you haven’t heard the term before, don’t worry, you’re not alone), which deals with the interconnectedness between the digital and the physical world. Tune in today to hear about Mike’s fruitful career journey in the marketing space and absorb invaluable knowledge as he shares his thoughts on how to use the power that consumers have in the marketplace to your advantage, things to take into consideration when choosing technology partners and solutions, the importance of prioritizing localization, why he is excited about the potential of AI, and so much more!
Key Points From This Episode:
Introducing Mike Templeton, the director of Digital Experience for Casey's.
How and why Mike graduated high school in three years.
Exploring the concept of the “phygital experience” and the company that pioneered it.
Why marketing is more important now than ever.
The value of studying classic marketing.
Elements that marketing is made up of.
Power that consumers hold in the marketplace.
The complexity of the relationship between marketers and consumers in today’s landscape.
An overview of Mike’s educational and career journey to date.
What Mike loves about working in the retail convenience industry.
Advice for how to approach difficult career decisions.
The tech stack that Mike works closely with at Casey’s.
Qualities that Mike looks for in a technology provides.
Mike’s thoughts on platform versus point solutions.
The local focus of the Casey’s business model.
The role that technology plays in enhancing the Casey’s brand.
How Mike feels about AI technology in its current form and in terms of its future potential.
Career advice for marketers entering the workforce.