Ep 76: Jason Seeley is the Vice President of Digital for CKE Restaurants
On the show today, we have the massively experienced and insightful Jason Seeley, who currently holds the position of Vice President of Digital at CKE Restaurants. CKE is the corporation behind Hardee's and Carl's Jr., and we get to hear from Jason about his role at the company and how he approaches each of these brands and their marketing initiatives. Our guest has a really interesting career journey, and he talks about how he started as a graphic designer and his time at Walmart and Wendy's, which ultimately led to him transitioning into digital marketing and moving up the corporate ladder. We also spend some time on the impacts of the pandemic, what the digital marketing landscape looks like at this specific point in history, and where it might be headed in the next few years. Jason weighs in on the impact of AI, finding great tech partners, and also offers some helpful advice for young marketers trying to accrue good experience and enhance their resumes. Join us to hear it all!
Key Points From This Episode:
Jason shares a fun fact about past podcast guests on this show!
Thoughts on the current state of marketing and the field's reactions to the pandemic.
How the role of branding has evolved in the last few years.
Jason gives some insight into the last year at Carl's Jr. and Hardee's and the campaigns at each brand.
Looking back at Jason's time at Walmart, his biggest learnings, and how his career evolved during this time.
Jason's move to Wendy's, his full transition into marketing, and building apps.
How the marketing and tech stack at CKE operates, and the latest pieces of progress they made.
The characteristics that Jason prioritizes in a tech partner.
Thoughts on the best ways to get Jason into a business meeting!
Jason's perspectives on the future impacts of AI on the world of marketing.
Inspiring marketing career advice from Jason about gaining experience and following opportunities.
The lightning round with Jason; thoughts on TikTok, influencer marketing, agencies, and Yelp.