Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group

Dec 6

With some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Today, you’ll hear from Abigail Baker, Senior Vice President of Marketing for BELFOR Franchise Group, a curated portfolio of brands that often serve businesses and consumers in the wake of natural disasters. Abby is charged with marketing for all 12 brands, some of which are regional, some of which have national footprints, and all of which do business at the hyperlocal level. In this episode of Clicks 2 Bricks, we discuss the marketing challenges Abby faces with some specifics about how she partners with and empowers her franchisees. Tuning in, you’ll also learn about the power of content, why investing in SEO ranking is critical, how to use data to your benefit, and more!

Key Points From This Episode:

A decidedly not-meaty fact about today’s guest, Abby Baker!
Abby’s content-driven summary of the state of marketing today.
BELFOR Franchise Group’s disaster-relief roots and the 12 brands it represents.
Unique challenges that accompany Abby’s role as head of marketing at BELFOR.
Benefits of spending time in stores for both brick-and-mortar and home service brands.
What BELFOR’s brand acquisition model means for its marketing tech stack.
How franchisees are empowered to do their own marketing (with corporate support).
The importance of investment in and education on SEO ranking.
Data-driven advice for young multi-location marketers and future marketing leaders.
The specificity of agencies, TikTok as an impactful time-suck, and more in the lighting round!