Ep 79: Jeanniey Walden is the Chief Marketing Officer for Rite Aid
Jeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does, including her new position as CMO of Rite Aid. In today’s episode of Clicks 2 Bricks, she shares her customer-centric perspective on multi-location marketing and offers some insight into her lifelong mission to inspire others, which not only informed her decision to start her own TV show but permeates every aspect of her role at Rite Aid. We discuss the inner workings of moving from an interim role to a full-time gig, why Jeanniey embraces the hurdles that come with being a challenger brand, and why she believes that networking, a strong work ethic, and asking for guidance are important steps on the journey to success, plus so much more! For insight into the whole health ethos of one of America’s smallest large companies, be sure to tune in today!
Key Points From This Episode:
Bunnies, spaghetti with circus performers, and other fun facts about today’s guest.
Jeanniey’s take on what a marketer's North Star is today.
How her lifelong mission to inspire influenced her decision to join Rite Aid.
Insight into the transition from interim role to permanent CMO.
Reflecting on Jeanniey’s 30 years of experience in cutting-edge transformation.
Why she says she is addicted to multi-location marketing.
Bright spots and opportunities for improvement in Rite Aid’s tech stack.
What Jeanniey loves about being a “challenger brand.”
Some of the ways Rite Aid’s marketing strategy can benefit from AI.
The story behind Liftoff and what motivated Jeanniey to start her own TV show.
Three pieces of practical advice for junior marketers who aspire to become CMOs.
Why self-awareness is a key component of success.
TikTok as the “future of search” and other gems from the lightning round with Jeanniey!