Ep 70: Steve Fournier is SVP of Omni Channel for Discount Tire

May 31

Steve Fournier’s story begins long before he became the SVP of Omni Channel for Discount Tire. His journey with the company started when he was still in high school, installing tires. He has been involved in every aspect of the business, with a special focus on marketing and digital transformation. This conversation explores the intersection of marketing and customer experience, along with Discount Tire’s digital transformation that’s been a full decade in the making. Tune in to hear why Discount Tire was well prepared for the global COVID-19 pandemic, what localized marketing looks like for a business with 1,100 stores, and how Steve is responding to AI. We touch on customer data, Steve’s biggest marketing initiatives for the year, and the recent growth they have experienced in digital. You’ll also hear his advice for young marketers, learn how measurable outputs are influencing the marketing landscape, and even learn about a few job openings at Discount Tire today. Thanks for listening!

Key Points From This Episode:

A little-known fact about Steve Fournier: he is a youth sports coach.
How he began working for Discount Tire, with a short stint elsewhere, before returning.
Insight into the transformation the company is undergoing.
How Steve would define his role in digital operations and marketing.
The relationship between experience and marketing at Discount Tire.
What has changed for Discount Tire since the pandemic and how they were prepared.
Localized marketing for Discount Tire.
How AI is impacting Discount Tire.
Pit Pass, the new program at Discount Tire, Georgia.
Awards that the team has won because of the experience they deliver.
Navigating the problem of who owns customer data.
Steve’s biggest marketing initiatives for 2023.
Growth in digital.
Advice for young marketers.
How measurable outputs drive people to a smart marketing campaign.
Understanding your customer.
Positions Discount Tire is hiring for at the moment.
Rapid fire questions for Steve.
The GRMA conference Steve attends every year and who he would recommend as a guest.