Ep 64: Kevin Planovsky is the Co-Founder of Vert Digital
Mobile marketing has come a long way since 2000 when the first mobile ad was shared via SMS. Our smartphones now play a key role in our everyday lives and today’s guest believes that marketers need to start thinking more big-picture and long-term if they are going to make an impact. Today, on Clicks 2 Bricks, you’ll hear from Kevin Planovsky, who is the Co-founder of Vert Digital, a full-stack digital agency based in Atlanta, Georgia. Listen in as we talk about the early days of mobile marketing and increasingly rapid smartphone adoption, along with the unique challenges and opportunities that those megatrends presented for multi-location brands. We touch on how digital marketing has evolved since the age of adtech and Kevin shares his take on brand versus performance marketing. You’ll also hear his advice for client-side marketers who might want to start their own agency, plus a whole lot more! You won’t want to miss this fascinating conversation with four-time girl dad and two-time cofounder, Kevin Planovsky!
Key Points From This Episode:
Some things you might not know about Kevin Planovsky!
The early mobile-and-social-driven days of getting Vert Digital off the ground.
Insight into Kevin’s go-to market strategy as smartphone adoption skyrocketed.
What led Vert Digital to specialize in multi-location marketing.
How digital marketing has evolved since the “age of adtech.”
The foundations of Vert Digital as a full stack agency.
What makes Vert Digital best in class for the restaurant clients they work with.
How they ensure they have the greatest impact when working with a client.
Kevin shares his perspective on what he calls ‘performance brand marketing’.
Broadcast messaging opportunities versus targeted messaging opportunities.
Advice for those entering the agency world: it’s about who you work with, not for!
Why starting an agency in 2022 requires a long-term view.
Other leaders in multi-location marketing that Kevin would like to hear from.
Tweetables:
“There are these trends that are starting, these behavioral trends that are bubbling up. It's the mainstreamification of Facebook and social media. It's the reality that more and more of your traffic is coming from mobile devices every day.” — @kplanovsky [0:08:06]
“What we cared about was marketing effectiveness and engagement. Getting good, quality, relevant messages to human beings who actually appreciated it and would interact with it..” — @kplanovsky [0:18:17]
“If you have meaningful, valuable brand equities and you want to inject performance into the things that you do while preserving and amplifying and evolving those brand equities, [we love working in that space].” — @kplanovsky [0:32:55]
“Bring your passion, bring your unique perspective and skill to the market. You almost have no chance of failing as long as you keep trying and maintain that long-term view.” — @kplanovsky [0:39:14]
"The more audiences and lifestyles and media channels fragment, the more room there is to own a piece of that. The difference becomes scale.” — @kplanovsky [0:40:00]