Ep 73: Andrea McCauley is Head of Marketing and SVP for Massage Envy
Studying the liberal arts can be beneficial to almost every aspect of your life, as it forces you to develop a level of critical thinking that is necessary for navigating the world that we live in. Moreover, anthropology can provide a firm foundation from which a prospective marketer can grow and flourish. That is the journey of today’s guest, Andrea McCauley, as she explains how her love for anthropology provided the vital skills that she still uses in marketing today. Andrea is the Head of Marketing and Senior Vice President for Massage Envy, a nationwide wellness franchise that provides massage, stretch, and skin care services. After Andrea and Rob agree on the undeniable benefits of the liberal arts, the conversation then turns to how COVID has affected marketing as a whole, the biggest challenges that marketing leaders are currently facing, and how Massage Envy uses marketing to support its franchisees. We discuss Andrea’s career trajectory and the challenges she faced when becoming CMO, the technological shifts that Massage Envy has made since COVID, what our guest thinks about AI in relation to her current role, and so much more! Andrea’s lightning round of questions explores TikTok, branded content, Yelp, and Facebook, and she delivers some important advice for all aspiring marketers.
Key Points From This Episode:
Introducing Massage Envy’s Andrea McCauley as she shares her love of anthropology.
How Andrea has applied her background in anthropology to her current work in marketing.
The way a liberal arts degree can help you in all aspects of life.
Changes in marketing since COVID, and what marketing leaders are now focused on.
The biggest challenges that Andrea and other marketing leaders are currently facing.
What she and her company are doing in marketing to support its franchisees post-COVID.
Her career trajectory, which includes impressive stints across various industries.
The ups and downs of her transition to CMO, and how her history in communications helped.
Massage Envy’s current tech stack, and its technological shifts post-COVID.
Exploring the company’s preferred channels of investment.
The types of agencies that Massage Envy works with.
Andrea’s thoughts on AI in relation to her current role.
Her advice to young, prospective marketers.
Andrea’s lighting round, which includes questions on TikTok, branded content, and Yelp.
Her future guest recommendations for Clicks 2 Bricks.
Links Mentioned in Today’s Episode:
Multi-Location Marketing Leaders Coffee Chat Community
‘CMOs Need to Think and Act Locally in the Age of COVID and Beyond’